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Part 4: Introduction to Post-Click Marketing

Uploaded by: ioninteractive
Video Description:
Which performs better--a long form or a short form? How many clicks can you have before the conversion before you diminish your conversion rate? Think you know the answers?
You could follow industry best practices and assume you are making the right decisions--but you know what they say when you "assume" something. In the last video from a series of four, Justin Talerico, CEO of ion interactive, talks about the elephant in the room that leaves nothing open to speculation and needs no guesswork. Testing.

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