3 Marketing, direct marketing, online marketing, mobile ...
Uploaded by: pjvdixon
Video Description:
http://www.globalchange.com Customer relationship management. Direct marketing, mailshots, maildrops, telemarketing, brochures, sales literature, business mail volumes, national post office,. Customer fatique with 30,000 brand names. Saturation of direct marketing. Advertising literature can make customers annoyed. New models of direct marketing. Niche marketing and targeted promotional campaigns. Click through rates, and response rates for direct mail campaigns. Use of databases and loyalty schemes, membership information and personal data to customise direct mailings. Direct marketers and future marketing trends. New marketing techniques and new technology. Digital marketing, web 2.0 and online marketing. SMS marketing and GPS mobile marketing using GPS. Falling response rates. Design and packaging of direct marketing mailshots. National mailing campaigns. National association of direct marketing and advertising agencies. Waste of resources, paper, energy, time. Future of paper, future of
brochures and future of books. Why paper works. Personal bandwidth of human eye. Sales literature is still important. Capacity of human ear and human eye. Speed of data acquisition. Brain processing speed. Power of scanning text. Slow reading speed on computer screens. Business management video by keynote conference speaker Dr Patrick Dixon, Futurist and author of 12 books on global trends including Futurewise and Building a Better Business.
Logistics, supply chain, management, wholesale, retail, transportation, distribution, supplies, freight, courier, tracking, dhl, deutsche post, fedex, ups, manufacturing, post offices, monopoly, integration, software, data. logistics supply chain management wholesale retail transportation distribution supplies freight courier tracking dhl
Tags for this video: chain clients customers distribution logistics mailing mailshots market marketing research sales supply telemarketing
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| What do you think? ... ( 4 months ago by pjvdixon) |
| What do you think? For more of my videos on this issue SUBSCRIBE to my next videos - press ORANGE BUTTON top left. Also if you click FAVOURITE (red heart) immediately below video, you will help other people find this video and enjoy it too. PLEASE do comment....I try to reply to most comments, but with 10 million different visitors to my sites sometimes it takes me a while. Thanks. Patrick Dixon |
| What a waste unless ... ( 2 months ago by pjvdixon) |
| What a waste unless direct mail is well targetted. Patrick Dixon |
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