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The Future of Marketing Interview

Uploaded by: TRACKGroup
Video Description:
In order to help our clients excel in their role as marketing professionals, The Track Group recently interviewed a leading futurist who shared his views on the "Future of Marketing". The video shows John Mahaffie of Leading Futurists, LLC in Washington DC responding to questions from The Track Group about the future of marketing.
Some key points and lessons from John's interview include:
• Consumer expectations of marketing are now based on what they see/hear every day. Our methods of communications need to be at a certain level to be well received by many target segments.
• We learn different: some of us are visual, others are auditory, and some prefer text. We need to reach out to our target market using various options.
• Video is a powerful technology that we all use. It can't be ignored when you consider your marketing options.
• Many people have a "need for speed" and no nonsense, "get to the point" information.
By keeping a focus on the bigger picture, leveraging a framework such as "TRACK", and being aware of future trends in society and marketing, The Track Group can help you exceed your marketing objectives.

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