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Part 3: Introduction to Post-Click Marketing



Uploaded by: ioninteractive
Video Description:
Do you know the average grade for your online respondents? And we're not talking about their GPA, we're talking about their quality relative to your organization.
Not all clicks are equal and neither are all conversions. In this third video from a series of four, Justin Talerico, CEO of ion interactive, shows you how grading your online respondents before, during and after the conversion can tell you more than you already know about your conversions, your traffic sources and even your abandonments.


Tags for this video: advertising banner conversion landing marketing online pages paths post-click PPC SEM

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